Privacy policy

This Privacy Policy explains how haleandbeck.com, operated under the trade name Hale & Beck, collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable UK data protection laws.

1. Data Controller

The data controller responsible for your personal data is:

Hale & Beck
Operated by WENCHENG ECOMMERCE EMPIRE LTD

Registered Address:
128 City Road
London EC1V 2NX
United Kingdom

📧 Email: contact@haleandbeck.com
📞 Phone: +44 203 307 3024

2. Personal Data We Collect

We may collect the following categories of personal data:

Identity data (name, billing and shipping address)
Contact data (email address, phone number)
Order information (products purchased, payment status)
Technical data (IP address, browser type, device information)
Usage data (pages visited, interactions with the website)

Payment information is processed securely by third-party payment providers.
We do not store full payment card details.

3. How We Use Your Personal Data

We use your personal data to:

Process and fulfil orders
Communicate with you regarding your purchase
Provide customer support
Improve our website and services
Prevent fraud and ensure website security
Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

Performance of a contract (order processing and delivery)
Compliance with legal obligations
Legitimate interests (fraud prevention, service improvement)
Your consent (marketing communications and cookies, where applicable)

5. Sharing of Personal Data

We may share your personal data with trusted third parties only when necessary, including:

Payment processors
Shipping and logistics partners
IT and hosting service providers
Legal or regulatory authorities, where required by law

All third parties are required to process your data securely and in accordance with applicable data protection laws.

6. International Data Transfers

As we may sell products internationally, your personal data may be transferred outside the United Kingdom.

When such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal protections.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and tax obligations.

Order-related data is generally retained for up to 6 years, in accordance with UK legal requirements.

8. Your Rights

Under applicable data protection laws, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your personal data
Restrict or object to data processing
Request data portability
Withdraw consent at any time (where applicable)

To exercise your rights, please contact us at:
📧 contact@haleandbeck.com

9. Cookies

We use cookies and similar technologies to:

Ensure essential website functionality
Analyse website traffic
Improve user experience

You can manage or disable cookies through your browser settings.
Please note that disabling cookies may affect certain website features.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

11. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or business practices.

The latest version will always be available on our website.

12. Contact

For any questions regarding this Privacy Policy or the handling of your personal data, please contact us:

Hale & Beck
📧 contact@haleandbeck.com
📞 +44 203 307 3024