{"product_id":"steel-brush-lengthening-mascara-1","title":"Lengthening Mascara With Steel Brush Head For Defined Waterproof Lashes","description":"\u003cdiv\u003e\n\u003cp\u003eMeet a lengthening mascara engineered for precision, endurance, and a refined lash look that stays flawless from morning to night. Featuring a steel brush head with a micro-grooved screw thread and a fast-drying waterproof formula, this mascara delivers visibly longer, more defined lashes that resist smudges, humidity, and sweat.\u003c\/p\u003e \u003ch2\u003eWhy this mascara stands out\u003c\/h2\u003e\n\u003cp\u003ePrecision is built into every stroke. The steel brush head retains its shape over time, ensuring consistent application you can trust day after day. The unique 0.02-inch (0.5 mm) grooved screw thread acts like a micro-comb, capturing and separating each lash so even the tiniest hairs are coated without clumps. This means you achieve a wide-open eye look with a natural, fanned-out finish rather than a heavy, piled-on effect.\u003c\/p\u003e \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eLong, defined lashes\u003c\/strong\u003e with a clean, clump-free finish that lasts all day.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eWaterproof and quick-dry\u003c\/strong\u003e formula that resists tears, sweat, and humidity while setting in seconds.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGentle removal\u003c\/strong\u003e with warm water and a cleansing towel, so strength doesn’t mean hardship during take-off.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHygienic steel applicator\u003c\/strong\u003e that stays sharp, is easy to clean, and maintains consistent results with every use.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLift and curl support\u003c\/strong\u003e the steel tool helps lift straight lashes for a naturally arched silhouette.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow it works for you\u003c\/h3\u003e\n\u003cp\u003eThe steel brush head isn’t merely a tool—it's a design that elevates the whole mascara experience. Its durable, shape-retaining structure glides smoothly, delivering even coverage in a single sweep. The laser-focused micro-groove separates lashes, prevents clumping, and creates a fanned effect that makes eyes look more awake and refined.\u003c\/p\u003e \u003ch3\u003eWhat makes it ideal\u003c\/h3\u003e\n\u003cp\u003eThis mascara is perfect for anyone seeking a sophisticated, everyday-to-evening look without heavy layering. It’s especially well-suited for:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eLash wearers who want lasting curl and definition without constant touch-ups.\u003c\/li\u003e \u003cli\u003eActive days when waterproof performance is essential—from workouts to rainy commutes.\u003c\/li\u003e \u003cli\u003eMinimalist routines that still crave a polished, elegant eye.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eMaterials and standout features\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eSteel brush head\u003c\/strong\u003e designed to keep its shape for reliable application and easy cleaning.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003e0.02-inch grooved screw thread\u003c\/strong\u003e functions as a precise micro-comb to grip and separate every lash—front, center, and corner lashes alike.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNon-caking, silky formula\u003c\/strong\u003e layers smoothly, allowing you to build intensity without creating stiff, brittle lashes.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eWaterproof, quick-dry technology\u003c\/strong\u003e locks in curl while resisting moisture and environmental stressors, then dries rapidly to prevent transfer.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eOil-film technology\u003c\/strong\u003e enhances staying power of curl and definition without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eStart at the base of the upper lashes and sweep upward in a light zig-zag motion to encourage lift.\u003c\/li\u003e \u003cli\u003eAs you reach the tips, apply a second coat if you want more drama—without weighing lashes down.\u003c\/li\u003e \u003cli\u003eFor lower lashes, use a light, controlled stroke to avoid clumping.\u003c\/li\u003e \u003cli\u003eLet it dry for a few seconds before blinking to maximize the waterproof hold.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eRemoval and care\u003c\/h3\u003e\n\u003cp\u003eDespite its strong hold, the formula is easy to remove with warm water and a soft cleansing towel. Rinse away makeup gently to maintain lash health and preserve the softness of the look.\u003c\/p\u003e \u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eNet content:\u003c\/strong\u003e 3.5 g \/ 0.12 oz\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 3 years\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eWhat you get:\u003c\/strong\u003e 1x Lengthening Mascara with Steel Brush Head\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEnjoy a mascara that elevates every blink with a refined, airy elegance. Long, defined lashes, a waterproof hold, and a smooth, easy routine—all in one precisely engineered instrument that respects your lashes and your time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hale \u0026 Beck","offers":[{"title":"Default Title","offer_id":56869011521909,"sku":"27LONGLASH","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0142\/1941\/files\/steel_brush_lengthening_mascara_intro_21451fbc-feae-4b58-ba54-a78ee0fad617.png?v=1772649342","url":"https:\/\/haleandbeck.com\/products\/steel-brush-lengthening-mascara-1","provider":"Hale \u0026 Beck","version":"1.0","type":"link"}