{"product_id":"maternity-backpack","title":"Premium Maternity Backpack For Organized Storage And Waterproof Construction","description":"\u003cdiv\u003e\n\u003cp\u003eDesigned for modern parents, this premium maternity backpack brings together meticulous organization with rugged, weather-ready construction. It delivers everyday practicality and a touch of elevated style, so you can focus on your little one while staying effortlessly prepared.\u003c\/p\u003e \u003ch3\u003eEffortless organization for busy days\u003c\/h3\u003e\n\u003cp\u003eTake everything your baby needs and keep it neatly arranged. The bag features dedicated pockets and compartments for bottles, wipes, nappies, and snacks, plus convenient side and interior pockets for rapid access to essentials. An insulated bottle bag is included to maintain the right temperature between feeds, making outings smoother from morning strolls to weekend trips.\u003c\/p\u003e \u003ch3\u003eComfort that lasts from car to stroller\u003c\/h3\u003e\n\u003cp\u003eDesigned with your comfort in mind, the backpack uses wide, adjustable straps that distribute weight evenly and reduce back strain. A supportive back panel adds comfort during longer wear, while the sturdy double handle offers an alternative carry option. Practical top carabiners allow quick attachment to a pram, keeping your hands free, and a built-in USB port gives you a simple way to connect a portable battery to keep your phone powered on-the-go.\u003c\/p\u003e \u003ch3\u003eDurable, weatherproof construction\u003c\/h3\u003e\n\u003cp\u003eBuilt to withstand daily life, the bag is crafted from waterproof Oxford polyester with durable zips and reinforced seams for lasting use. The water-repellent finish helps protect contents from rain and spills, while the easy-clean interior is designed to resist stains from bottles and snacks—wipe clean with a damp cloth for quick maintenance.\u003c\/p\u003e \u003ch3\u003eMaterials, dimensions and what's included\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Waterproof Oxford polyester. \u003cstrong\u003eColours:\u003c\/strong\u003e Black, Grey, Pink, Red, Blue, Green. \u003cstrong\u003eDimensions:\u003c\/strong\u003e 44 cm x 27 cm. \u003cstrong\u003eIncludes:\u003c\/strong\u003e 1 maternity backpack + 1 insulated bottle bag.\u003c\/p\u003e \u003ch3\u003eUnisex style that adapts to every moment\u003c\/h3\u003e\n\u003cp\u003eWith a sleek, unisex silhouette, this bag suits any setting—from casual outings to more polished occasions. The top-handles offer a refined alternative when you don’t need to wear it on your shoulders, making it a versatile choice for both parents and caregivers.\u003c\/p\u003e \u003ch3\u003eIdeal uses and practical tips\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003ePerfect for day trips, city outings, or quick trips to the park with a newborn or toddler.\u003c\/li\u003e \u003cli\u003eKeep bottles ready with the insulated bag and organize wipes, nappies, and clothing in clearly defined pockets for quick changes.\u003c\/li\u003e \u003cli\u003eAttach the bag to your stroller with the top carabiners for hands-free mobility, then switch to handheld mode when needed.\u003c\/li\u003e \u003cli\u003eUse the USB port to power your device using a portable battery (not included) for stress-free navigation and communication on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis backpack is more than a bag—it’s a carefully considered travel companion designed to simplify parenthood. Thoughtful construction, practical features, and a premium feel come together to offer a dependable solution for busy families seeking organization, durability, and style.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HALE AND BECK","offers":[{"title":"BLACK","offer_id":56869797265781,"sku":"27BABYBAG-BLACK","price":43.9,"currency_code":"GBP","in_stock":true},{"title":"GREY","offer_id":56869797298549,"sku":"27BABYBAG-GREY","price":43.9,"currency_code":"GBP","in_stock":true},{"title":"BLUE","offer_id":56869797331317,"sku":"27BABYBAG-BLUE","price":43.9,"currency_code":"GBP","in_stock":true},{"title":"PINK","offer_id":56869797364085,"sku":"27BABYBAG-PINK","price":43.9,"currency_code":"GBP","in_stock":true},{"title":"RED","offer_id":56869797396853,"sku":"27BABYBAG-RED","price":43.9,"currency_code":"GBP","in_stock":true},{"title":"GREEN","offer_id":56869797429621,"sku":"27BABYBAG-GREEN","price":43.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0142\/1941\/files\/27BABYBAG.png?v=1772658068","url":"https:\/\/haleandbeck.com\/products\/maternity-backpack","provider":"Hale \u0026 Beck","version":"1.0","type":"link"}